Media Literacy & Research Methodologies
MLR, the introductory course into the program, which helped to start or further improve our online presence, while researching media-related case studies pertaining to the adapting society of our digital age of advanced technology. This course made me realize the importance of one, especially a entertainment media professional, to have a strong online presence, and to comprehend the variety of social media platforms that allows one to develop their online professional reputation. During this course, is when I realized how vital it was to have a professional network such as Linked-In. MLR has certainly allowed me to build online networking relationships, as well enhance my knowledge of why media literacy is important in entertainment business.
Executive Leadership
EXL, was one of my favorite courses pertaining to the reading material. This course examined the qualities necessary to become an executive leader in today's entertainment industry. For the course, we read Robert Greene's '48 Laws of Power' and John Maxwell's 'Developing the Leader Within You'. We analyzed both core concepts of the books as we studied the different styles, traits and process of decision-making to how one becomes a successful leader. As the course came to a closing, I was able to determine my own leadership qualities, and what areas I needed development in, and how I could possibly build them as I enter entertainment business.
Project & Team Management
PTM, having taken previous courses in Psychology and being a Communication minor, I really appreciated this course because it focused on team building in a work environment, in relation to interpersonal communication skills. This course was very useful especially considering the entertainment business is all about executing team and crew projects, which most jobs in the industry require some sort of team management to be developed. This course helped explore and evaluate a productive team, including team member skill sets, keeping a team motivated, focused and empowered towards a team's success.
Business Storytelling & Brand Development
BSB, During this course, we became more descriptive in forming our business plan projects. This course further build from MLR in relation to developing an online presence in the business and consumer market. During BSB, we learned the factors and techniques of how to make our business into a narrative brand for consumers. Furthermore, we were able to study storytelling principles to strengthen our business, to deliver a superior customer experience while identifying and shaping our brand identity. Moreover, we developed a SWOT analysis for our specified business company, which helped determined the potential strengths and weaknesses for the success growth of our business plan. Additionally, I was able to really capitalize on how I wanted my production company, J.A.C.E Films & Media to be conveyed in the entertainment industry by using techniques from business storytelling concepts, which further helped to ensure a strong brand identity focus for my production company.
BSB, During this course, we became more descriptive in forming our business plan projects. This course further build from MLR in relation to developing an online presence in the business and consumer market. During BSB, we learned the factors and techniques of how to make our business into a narrative brand for consumers. Furthermore, we were able to study storytelling principles to strengthen our business, to deliver a superior customer experience while identifying and shaping our brand identity. Moreover, we developed a SWOT analysis for our specified business company, which helped determined the potential strengths and weaknesses for the success growth of our business plan. Additionally, I was able to really capitalize on how I wanted my production company, J.A.C.E Films & Media to be conveyed in the entertainment industry by using techniques from business storytelling concepts, which further helped to ensure a strong brand identity focus for my production company.
Entertainment Business Finance
EBF, I will admit that this course surely became the class in the entire program that I became cautious about, considering I'm not a fan of mathematics, but as the course began, I noticed how vital it pertained to the success of the development of my business plan. The course focused on the financial decisions and issues facing an entertainment business industry professional. I was able to research financial opportunities for startup funding, and learned key concepts within selected topics of financial planning, capital management, operations expense management and personal finance. This course was all about the numbers, and just how important the numbers meant in running a business in the entertainment industry. For this course, we developed a complete pro forma for our final business plan, which helped structured the financial division of our company's funding operations.
EBF, I will admit that this course surely became the class in the entire program that I became cautious about, considering I'm not a fan of mathematics, but as the course began, I noticed how vital it pertained to the success of the development of my business plan. The course focused on the financial decisions and issues facing an entertainment business industry professional. I was able to research financial opportunities for startup funding, and learned key concepts within selected topics of financial planning, capital management, operations expense management and personal finance. This course was all about the numbers, and just how important the numbers meant in running a business in the entertainment industry. For this course, we developed a complete pro forma for our final business plan, which helped structured the financial division of our company's funding operations.
Entertainment Law: Negotiation & Deal-Making
NDM, This was pretty much one of my favorite courses in the program because it became my first law class ever taken, which I learned a lot, as well, developing knowledge I knew pertaining to group mediation and negotiation skills. NDM was a very insightful course regarding essential business skills that enable business professionals to develop companies, establish strong business presence and enhance product development, through the the psychological process of becoming a strong and equip business negotiator and deal-maker. This course covered topics such as deal-structuring skills, self-awareness, negotiation skill development, development of deal memos and contracts. I was able to learn how professionals negotiation contracts deals and why it presents such a critical process in determining an agreed deal for many professionals in entertainment business.
Product & Artist Management
PAM, Everything an individual needs to know about entertainment management was structured into this course. This course focused on the essential needs on how to manage an artist and/or product. I highly appreciated the course detail because it displayed the benefits of schedule management, production planning, risk management, which all addressed different management styles when applying principle techniques in entertainment management for an artist and product service.
NDM, This was pretty much one of my favorite courses in the program because it became my first law class ever taken, which I learned a lot, as well, developing knowledge I knew pertaining to group mediation and negotiation skills. NDM was a very insightful course regarding essential business skills that enable business professionals to develop companies, establish strong business presence and enhance product development, through the the psychological process of becoming a strong and equip business negotiator and deal-maker. This course covered topics such as deal-structuring skills, self-awareness, negotiation skill development, development of deal memos and contracts. I was able to learn how professionals negotiation contracts deals and why it presents such a critical process in determining an agreed deal for many professionals in entertainment business.
Product & Artist Management
PAM, Everything an individual needs to know about entertainment management was structured into this course. This course focused on the essential needs on how to manage an artist and/or product. I highly appreciated the course detail because it displayed the benefits of schedule management, production planning, risk management, which all addressed different management styles when applying principle techniques in entertainment management for an artist and product service.
Advanced Entertainment Law
AEL, this course is the more detailed and advanced topic law course of entertainment business. The course taught us how to protect our business in legal matters and concerns, particularly in intellectual property content. Furthermore, it explored the law strategies of exploiting rights within a digital domain, with a focus on the role that entertainment law has played in the industry's evolution. I now have much more cautious insight on just how the legal system works in entertainment media, and just how important it is for one to protect their business, product, brand and even reputation in this industry.
Entertainment Media Publishing & Distribution
MPD, This course was my favorite course thus far in the whole program. MPD was a course that focused on how a business's product and service is published and distributed into the consumer market for successful sales. The course addressed selected topics such as piracy, social media, digital rights and legislation. I was able to analyze traditional and new digital age publishing and distribution methods. I learned just how vital distribution forms are for a business, and why so many business instantly fail, while others continue to grow, in regards to the structure of a proper publishing and distribution route.
AEL, this course is the more detailed and advanced topic law course of entertainment business. The course taught us how to protect our business in legal matters and concerns, particularly in intellectual property content. Furthermore, it explored the law strategies of exploiting rights within a digital domain, with a focus on the role that entertainment law has played in the industry's evolution. I now have much more cautious insight on just how the legal system works in entertainment media, and just how important it is for one to protect their business, product, brand and even reputation in this industry.
Entertainment Media Publishing & Distribution
MPD, This course was my favorite course thus far in the whole program. MPD was a course that focused on how a business's product and service is published and distributed into the consumer market for successful sales. The course addressed selected topics such as piracy, social media, digital rights and legislation. I was able to analyze traditional and new digital age publishing and distribution methods. I learned just how vital distribution forms are for a business, and why so many business instantly fail, while others continue to grow, in regards to the structure of a proper publishing and distribution route.
Digital Marketing
DMK, Digital marketing helped us to explore the many effective promotion and advertising routes when developing our business companies on social media platforms. This course focused on marketing initiatives across online and offline channels, for desktop and mobile audiences. We further explored digital revenue models, mobile trends, and how marketing success is measured and analyzed. I highly appreciated this course because before this course, I hardly knew how SEO worked, which I have now become more aware of the marketing process in determining how to successfully promote and advertise a business plan operation.
DMK, Digital marketing helped us to explore the many effective promotion and advertising routes when developing our business companies on social media platforms. This course focused on marketing initiatives across online and offline channels, for desktop and mobile audiences. We further explored digital revenue models, mobile trends, and how marketing success is measured and analyzed. I highly appreciated this course because before this course, I hardly knew how SEO worked, which I have now become more aware of the marketing process in determining how to successfully promote and advertise a business plan operation.
Business Plan Development
BPD, as the program came to a near closing, BPD allowed us to construct our entire business plan, by compiling everything we learned from all previous courses throughout the program study. We began to finalize our professional written business plan, by constructing our business research report, financial, marketing and management plans. This course allowed us to make any adjustments needed as we focused in great detail of the realistic standpoint of our business plans.
BPD, as the program came to a near closing, BPD allowed us to construct our entire business plan, by compiling everything we learned from all previous courses throughout the program study. We began to finalize our professional written business plan, by constructing our business research report, financial, marketing and management plans. This course allowed us to make any adjustments needed as we focused in great detail of the realistic standpoint of our business plans.
Capstone Project: Business Plan
BPL, Final course of the program. Our Capstone course, which consisted of the completion of our written and presentation business plan, which would be reviewed by a faculty panel in a live pitch session environment. This course put the entire program into full perspective as we learned financial and career possibilities in professionally executing our business plans as we enter the entertainment industry, after completing graduate school. I enjoyed this course the most, because the program finished strong with inspiring special guest lectures and enhancing knowledge material for career interviews, elevator pitches, business investments and the importance of maintaining a strong network within the entertainment industry.
Overall, the entertainment business graduate program here at Full Sail University has become a real life experience, as I have had the opportunity to be taught by real industry professionals, given countless opportunities to further explore networking within the school and developing bonding industry relationships with the instructors and my peers. I am proud to say that I am a Graduate of this prestigious program of study, Entertainment Business.
BPL, Final course of the program. Our Capstone course, which consisted of the completion of our written and presentation business plan, which would be reviewed by a faculty panel in a live pitch session environment. This course put the entire program into full perspective as we learned financial and career possibilities in professionally executing our business plans as we enter the entertainment industry, after completing graduate school. I enjoyed this course the most, because the program finished strong with inspiring special guest lectures and enhancing knowledge material for career interviews, elevator pitches, business investments and the importance of maintaining a strong network within the entertainment industry.
Overall, the entertainment business graduate program here at Full Sail University has become a real life experience, as I have had the opportunity to be taught by real industry professionals, given countless opportunities to further explore networking within the school and developing bonding industry relationships with the instructors and my peers. I am proud to say that I am a Graduate of this prestigious program of study, Entertainment Business.
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