The Numb3rs Gam3

              Over the past few months, I have come to realize how important numbers are in the entertainment industry. The entertainment business is a game played with numbers, and those numbers determine a whole lot of factors, especially in the marketing aspect of the industry. If an individual wants to become successful in this business, well I think they ought to know how to play the numbers game, and its best they know how to play it very well.

            Now, a lot of people are probably reading my blog and speculating on what the numbers game consists of. Here’s the deal, the numbers game is about strategy towards success. In this industry, the numbers are the ratings on television shows, the amount of viewers on social media sites, the amount of tickets sold at the box office, the amount of sales from a product sold, the amount of people tweeting about you and your company, the amount of times people search for you online, which ultimately determines your number of influence over people.

            Please realize that the numbers game can be very risky and dangerous if you are not a good player. For example, no matter how well-written a television show is, or how many prestigious celebrities act in it, or even if its Emmy worthy of a nomination, if that program does not get enough ratings for the network, that show can be canceled in an instant second, game over. Many television shows over the last few decades have had to face the reality of playing this risky numbers game due to low ratings. Every year networks must decide which shows will return for a new season and which shows must come to an end, which is all determined by numbers.

             To be honest, there is really not an easy way to avoid the danger of the numbers game, but one can be well prepared when playing the game. One of the most important factors about the numbers game is the having a smart strategy in marketing yourself and product; one must know how to manage their product during this numbers game. Marketing is a major beneficial factor in helping one gaining the awareness and popularity status of a product or person. The numbers game relies on a status of popularity, which can be managed through marketing techniques, especially through social media platforms. Additionally, I recently learned about a new site called ‘Klout’ which is a web-site application that measures a person’s influence through all types of social media platforms, compiling a rank number which determines an individual’s Klout score, which is basically a popularity number.

            The bottom line is that the numbers game is a game that is continually playing, while some are loosing and others are winning; but one thing for sure, is that if you plan to enter into any form of business as a career, especially the entertainment industry, you better become accustomed to playing the numbers game.